Sign up
Please tick the below box to proceed
I agree (or if I am under 13 my parent or guardian agrees on my behalf) to the terms and conditions of use and that:
- My test statistics may be published on the site leaderboard against my username
- My teacher(s) can review my test scores
- I can receive feedback on my tests from my teacher(s)
Please tick this box to proceed
Already have an account? Sign in
Preview lessons, content and tests
Computer Science & Programming solved. All in one platform.
1. To trial the platform and take tests, please take a few seconds to SIGN UP and SET UP FREE.2. Searching for something specific? See our text overview of all tests. Scroll right for levels, and lists. 3. Student and Teacher User Guides | Schemes of Work | Real Teacher use Videos |
Join 36000+ teachers and students using TTIO.
Target Audience
A target audience is the person or group of people that the final product you are creating is aimed towards. It is important to know who the target audience are, as the product may not be appropriate for them. A target audience can be categorised by:
- Gender
- Age
- Income
- Ethnicity
- Location
- Accessibility
Discussion
A new brand of men's perfume is being promoted called ‘Notorious’. Who is the target audience for this product and why?
Target Audience (a real marketers perspective)
Categories
Age – need to be clear about the age group. (E.G. 6-12, 12-18, 18-40, 40+) • Gender – male/female, trans-gender, gender neutral • Location – local, national, international (e.g. music event) • Ethnicity – background, culture, race, religion, language • Income – Affects the type of product but also where it is available from. • Accessibility – Hearing and sight difficulties.
Don’t ...
Don't generalise and assume that will be useful. For instance, generalising to say your audience is "old people" is not saying enough. A 12 year old might think 20 is "old"! Be specific. Avoid describing audiences from your personal viewpoint or opinions as this could also be interpreted as prejudice or discrimination.