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Level

ICT Topics

Topic

Pre Production

Test

09 - Research

Research

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Research is such an important part of any project. It is also important to check multiple sources to be sure that the information you are gathering is correct.

Research Methods

Primary Research - This is information that has been collected personally, such as answers to a questionnaire, a meeting or a discussion.

Secondary Research - This is information that has already been collated. This sort of information can be found on websites, books or statistic studies.

Discuss

Which is the most reliable source of information? Primary or Secondary?

Organise the following into primary or secondary sources:

Questionnaires • Focus groups • Surveys • Meetings/discussions • Magazine article • Existing product analysis • News broadcast • Books • Internet/online

Important

Don’t rely on one source of research, check multiple sources so you can be sure your information is valid and correct.

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